If you’re self-employed, then you need to generate leads to keep bringing in new clients for your business. My advice to everyone is to find what works for you, and that you enjoy or are willing to do, and keep doing that. I tend to focus on contacting people through LinkedIn and sending customized emails to potential clients.
However, if you’re having difficulty finding lead generation strategies that work for you, then consider the following list – which I picked up from Josh Haynam at Hubspot.
- Collect and share success secrets from thought leaders. You can read books or interview industry experts, and summarize what they’ve said, much like Tim Ferriss has done in Tools of Titans and Tribe of Mentors.
- Make helper videos to solve an issue for prospects. You can also create a learning centre on your website or with your own YouTube channel.
- Create a quiz on your website to learn more about visitors and obtain their contact info. You can then publish the results of the quiz.
- Provide best practices for a challenging tactic in your industry. Make and share a list of great ideas on how to tackle a challenge, such as best practices for publishing a blog that draws in readers.
- Show what is working for you in your business. Provide a list of tips on what has worked or not for you. For example, if you are great at writing white papers, then you can explain what has worked for you, and what to avoid.
- Create a useful spreadsheet of resources. Even with Google and the Internet, people appreciate when someone has done the work for them to put together a list of useful resources.
- Offer a deep dive answer on a tough question. This means giving in-depth, step-by-step information on how to address a difficult problem. For example, you could go into detail on how people can attract clients at a trade show.
- Create a worksheet that simplifies a process. A prospect would give you their email address in exchange for the worksheet that can simplify that aspect of their life. I’ve seen great worksheets on writing sales sheets and marketing materials.
- Create a list of useful tools. Readers will use the tools to accomplish a goal, and keep returning to your site to make use of those tools. Even something simple like calculators for specific purposes – mortgages, investments, etc. – would bring in leads, as long as they apply to your business.
- Compile examples and case studies for people to learn from. Show how people have succeeded by doing something or following a process. This is effective in niche industries, as people want to learn from others in their industry.
- Create a valuable email course that teaches people how to do something (like create the perfect prospecting email) through a series of email lessons. I’ve taken a number of email courses, and they are great for learning at your own schedule.
- Host a giveaway. Make the giveaway something that people really want (whatever is hot or useful at that time). Make it something different, like a fountain pen or media streaming device.
- Create a template to simplify an everyday process – such as a budget, calendar, schedule or market research.
- Offer a free trial of your services. For example, you could edit / review a website page to demonstrate the value you provide.
- Make a checklist that takes the reader through a series of steps to ensure that a task is completed. It could serve as an easy reference on a process, such as what you should include in any prospecting email.
What lead generation tools have worked for you? Let me know – firstname.lastname@example.org.