Some time ago, I received an email (and phone call!) from a commercial real estate representative. She sent me a brochure that explained how she could help me to find the right office for my business. I work alone from my home office, which is about as cost efficient as it gets. I will never know how I ended up on her mailing list. But she wasted her time and efforts in contacting me, as I am not her target market.
You might say that she did not waste much time or effort contacting me. But consider how many other people she emailed, and how many of them were not in her target market. That is a lot of wasted time and effort. In her business, one sale can produce significant income. Had she done her due diligence and approached the right targets, she would not have wasted her time or mine, and she would be much further ahead in meeting her sales targets.
Don’t email random groups of people, hoping to make a sale. Do your research, find more likely target clients, and increase the likelihood of making a sale. You’ll save everyone’s time and resources.
Note: The same could be said for your writing. Don’t write for everyone – write for your target audience. Better yet, write to and for one person. You’ll get better results.
Who is your target client? Let me know – email@example.com.