Should I create a workshop, seminar or webinar?

auditorium chairs classroom college
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I’ve always wanted to develop a workshop, seminar or webinar as part of my strategy to build my brand and grow my business. I also think that it’s incredibly cool, and great for your ego, to be a good public speaker. I’ve attended enough of these events over the years to understand that they are very effective in accomplishing these goals, as well as building your speaking and presentation skills and expanding your network. Webinars are also becoming a big part of growing one’s business, as you can reach a lot of people at the same time with very little effort (beyond creating the webinar).

Much like my issue with writing a newsletter, I’ve wondered about what I would present at a workshop, seminar or webinar that would encourage people to attend. There are many great workshops, seminars and webinars (and many average and bad ones), so I would want to put some thought into creating one (or several) that achieve my goals while entertaining and educating my audience. The goal is to give the people what they want so that they think of you again in the future.

So, what would I give a presentation, workshop or seminar on? Some ideas include:

  • How to write effective emails
  • Writing and editing your business correspondence
  • Becoming a more powerful writer
  • How to write interesting corporate newsletters
  • Writing more effective web copy
  • How to edit your own writing
  • How to publish information products

What do you think? Let me know at if you like any of these ideas or if you have any of your own suggestions for a workshop, seminar or webinar. I am very interested in pursuing this option, and hope to create one on a topic of interest at some time in the near future. Skillshare approached me about putting together a course, but I had to put it off as I did not have the bandwidth for putting it together.

PS. Check out my talk on better communication via email, given at the Editors Toronto meeting.

David Gargaro


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