In a previous blog post, I wrote about writing different types of paragraphs for your blog, article or letter. Whether you’re writing a blog, article or marketing letter, you will always have to write three types of paragraphs, each of which has different purposes: the opening paragraph, the closing paragraph, and the connecting paragraphs. Make effective use of each type to get the most out of your writing and compel your audience to read all the way through your document.
This paragraph serves as your map – it guides you (the writer) and the reader through the rest of the document. The topic sentence in the opening paragraph sets the foundation to guide your writing. The rest of the sentences in the opening paragraph should support the topic sentence.
Your opening paragraph should also interest the reader so that they will continue reading. It needs a hook to spark interest – it can be a quote, an illustration, an interesting statistic or an example. Whatever the hook, it must pull the reader in and make them want to read more.
This paragraph enables you to restate the main idea. It repeats what was stated in the opening paragraph in a different way. The supporting sentences should also support the topic sentence, using different yet effective wording.
You should also include a call to action. You want the reader to do something when they’ve finished reading – contact you, sign up for a newsletter, visit a website, download an ebook, etc. The reader has made it all the way through your document, and they are presumably interested in what you have to say. Tell them what to do next.
These paragraphs serve several purposes:
- They support the topic sentence and opening paragraph.
- They allow you to transition between different points so that they are not jumbled into one large mass of text.
- They do the heavy lifting. You can’t state your entire case in the opening paragraph, so they provide the details to fill in the gaps.
- They make your case. You intrigued the reader with the opening paragraph, and now you have to prove why they were right to keep reading.
Each connecting paragraph should focus on a central theme with its own topic sentence, but it should be connected to the topic sentence in the opening paragraph. Organize your writing properly to get the greatest impact. Use paragraphs like the tools that they were meant to be.
Do you need help with writing better paragraphs? Let me know – email@example.com.