People want to work with professionals who are experts in their field. We don’t want to work with amateur lawyers, doctors, bookkeepers, plumbers, financial planners – we want to work with people who know what they are doing. Working with knowledgeable and experienced people gives us the feeling that things will be done right (although this does not always happen).
If you are sole proprietor (like myself), consultant, self-employed, sole business owner, etc., then you should position yourself as an authority. You’ve been running your business for some time, and you obviously have the skills and experience to do the job. But you have to prove to your clients that you are capable of doing the job because you are an authority in your field.
The first step is to focus on who you are, rather than what you are. You are not just a professional writer or consultant or generic service provider. This will sound odd, but you are the only you there is. There are many writers, but you are the only writer who has your specific experience, skills and authority. Change your perception in the market’s mind. Don’t focus just on your skill level, but who you are and what makes you different.
Who you are will influence your prospects and clients. If you are an authority, then you will become in greater demand, which means you can also charge more. Your client list also affects your value. Working with high-profile clients means that you are worth more by association. They chose you because you are an authority; therefore, others will want to work with you as well.
Do not wait for the market or others to tell you that you are an expert or that you are an authority in this field or that. Your authority depends upon your mindset. Realize that you are skilled and bring value, and that you are an authority in your field. Then present yourself in this manner. This will determine how others view you.
As an authority, you know more about your given topic than anyone else. Make sure that you make this fact known – on your website, in your social media, when you talk to prospects and clients. That does not mean bragging “I am the best.” It means demonstrating your knowledge when required. Focus on where your business is seen, and how prospects perceive your business.
To be viewed as an authority, associate with other authorities. Interview experts in your field, and related areas, and give them exposure – this will allow you to be seen as an expert as well. Are you a marketing writer? Interview marketing experts, and authors with marketing books. Every field has its published experts and authorities. It’s up to you to find them, and ask them to speak about what they do best. Share these best practices with your clients and prospects. Now you’re an authority.
Do you need help with becoming an authority – writing articles, blog posts, etc.? Are you an authority in your field, and want to talk about what you know? Let me know – firstname.lastname@example.org.