Some time ago, I read 10 Minute Money Makers by Jeanna Gabellini. The book describes (among other things) a number of strategies for increasing your income in relatively quick and doable ways (I won’t say easy, as that will vary from person to person). The book is ideal for self-employed professionals (writers, coaches, consultants, etc.) who want to expand their influence through social media. Check out Jeanna Gabellini’s website for more information (I am not an affiliate and have no financial stake in her content or website).
Here are 14 ways to increase your income (some are better than others):
- Make a “no kidding” decision. Decide on what you want to achieve as a financial goal. For example, do you want to sell $1000 of new books per week, or increase your service sales by $2000 per month. Then everything you do will be geared toward supporting that decision. The “how” is not as important as the “what”, which will be your focus.
- Follow up. (I am a big believer in this strategy!) Check in with past clients – ask how they are doing, what’s new, etc. Do not try to force a sale. Send a thank you to new clients. Send customers a feedback form or survey, and use the results in your testimonials.
- Offer past clients a deal. Offer a product or service with clear benefits and great pricing. Make it a simple, limited-time offer. Use the offer to thank them for being a customer.
- Make a quick, get-them-in-the-door offer. Create an affordable, discounted or bundled offer of your products or services. After the customer takes advantage of the offer, suggest something else that you do that will help them at the regular price.
- Just ask. Ask helpful people to help you with getting clients through referrals or introductions. You can also ask to be interviewed or recommended on social media.
- Talk to your virtual client. Have a virtual conversation with your ideal client about buying your highest ticket item or best service. Ask key questions to overcome: What is their biggest objection to buying? What do you need to say yes? When is the best time to call you? What can I do to improve my service? You have the answers.
- Take advantage of available resources. Think of an area in your business where you want to produce more money. Then turn to the Internet for new marketing ideas. Find a diversion to relax your mind and come up with what you need. Join a mastermind group to get motivated.
- Pump up the value. Update your products or services – add new material and content to make it fresh.
- Get famous. Get more media attention. Become a guest blogger. Start a Google Hangout. Get a testimonial.
- Step into the elevator. Create a strong elevator speech that is short and strong on benefits. Make sure to test it out whenever you can.
- Create a money funnel. A money funnel is a visual plan of how you invite people into your tribe and move them through your offerings. First, name the ways you get leads and visibility (e.g., published articles). Once you attract a potential client’s interest, get them to be part of your tribe by giving them access to free and inexpensive, yet valuable, content. Then introduce them to differently priced offerings that fit their needs.
- The price is right. Re-price your service offerings so that they feel right for you – they meet what you are worth and they are right for your audience. Increase your rates to increase your worth and the level of effort you bring.
- Prepare for your windfall. Create a plan to be successful before you are successful. Set up the resources and plans needed to fulfill what will happen when you get extra work, more attention, more money, etc.
- The Double It Game. Turn an aspect of your business into a game where you have to a reach a specific goal (such as doubling sales) within a given time frame. It should excite you to try to achieve these goals, and there should be a reward when you hit the goal. Make it a daily effort, and make it fun.
Jeanna Gabellini has a lot more to say in 10 Minute Money Makers. I shared what I thought was most relevant here. Make sure to give it a read.
If there are any eBooks that you’d like me to read and summarize for you here, or give my thoughts on, let me know – firstname.lastname@example.org.