The building blocks of writing great content for articles, blog posts and websites

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Photo by Sharon McCutcheon on Pexels.com

Have you ever played with Lego sets? I’m sure you have. They’re cute, pre-designed sets with just the right number of blocks to create a little scene. Each set comes with a set of diagrammed instructions on how to go from a pile of blocks to a completed scene.

It inspired me to come up with something similar to help you, the reader, write the ideal blog post, article, web landing page, or content to attract your target audience. You can use building blocks to help you to create great content.

Six building blocks of great content

  1. Create a compelling headline. I suggest finding a headline that caught your eye, and modify it for your topic and audience.
  2. Write a strong first sentence. Grab the reader at the deciding stage – make it intriguing, thought-provoking, inspiring, controversial, funny, or whatever works for the situation.
  3. Craft several strong subheads. They serve as sign posts for your content, and keep your audience reading. They also provide structure to keep you on track.
  4. Draft your main copy (write quickly but don’t edit – just write, then come back to it later to tighten it up). Use the main head and subheads to guide your content.
  5. Summarize your main points. Lay out and reinforce the premise.
  6. Conclude with a call to action. Ask for feedback, invite the reader to subscribe, share your message on social media, etc. Always ask for something from the reader to build the relationship and increase engagement.

Those are the basic building blocks of writing great content. Start with an idea, and build your blog, article or web page. You’ll get the hang of it and become a better writer.

Do you have suggestions on writing great content? Do you need help with writing your content? Let me know – contact@davidgargaro.com.

David Gargaro

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