Some time ago, I attended a webinar on creating a road map to increasing success as a freelance writer. The speaker provided a lot of great tips on what you need to do to improve your freelance writing business. I’ve summarized some of the tips here. Put these ideas together to give yourself a better chance at being successful as a freelance writer (other creatives can apply these strategies to their business).
- Wake up! Understand that a business takes effort. As a self-employed professional, you must realize that you are running a business, so treat it that way. Some people fool themselves that freelancing is easier than it is because there are low barriers to entry and a lot of potential markets. It’s not easy – finding work takes a lot of work.
- You need several key ingredients to be successful in your business. They include focus and commitment to putting all your effort into your business, belief in yourself, and determination to study your craft, prospect constantly and push through all obstacles.
- Prospecting is a full-time job. You must do it every day. Spend time on finding new clients, even to the point that you should not waste time on other parts of your business (to a degree).
- Use small wins to motivate yourself. Focus on the quick wins – writing a blog post, contacting a new client, responding to a client request – to motivate yourself in moving forward in your business.
- Smart positioning is key. Know what you do, who you serve, how you are different, and what that difference matters to prospects and clients.
- Tap your network. Reach clients through people you already know, and the people that they know. Go through your LinkedIn contacts, and see who they know that you can connect with.
- Take massive action. Double the action you think it will take to get business every day. If you think that you need to contact one new client per week, and it takes 10 emails / calls to get one new client, then reach out to 20 prospects per week.
- Develop a support system. Get support from other successful writers for ideas and advice. Join a peer group of professionals that are facing the same challenges. Get an accountability partner to help keep you on track. Hire / find a coach / mentor to show you the fast track to success.
What suggestions do you have for creating a road map to success? Do you need help with becoming more successful as a freelancer? Let me know – firstname.lastname@example.org.