Thanks to Lianna Patch of PunchLineCopy.com for her article on this topic.
I’ve written about making better use of your subject line to attract prospects and encourage clients to respond to your emails. A well written subject line can mean the difference between getting more responses and getting none at all.
One way to get more out of your email is to inject humour and personality into the subject line. The key is to employ YOUR sense of humour and YOUR personality when writing to prospects and clients. If it’s not your style, or it does not feel right to you for the client or the situation, then don’t do it. However, if you can apply your brand of humour or personality, then there are many opportunities to use smart, funny writing in your subject line to get results.
Following up with prospects
The followup can be powerful. Speak to the benefit of what they will get or the pleasure of working with you.
- Working together will be a blast.
- Let’s take your writing project to the next level!
- Hey! Do you still want to knock out that killer email project?
Sending work to a client for feedback
You need to find out what the client thinks of the work, and what to do next. Show that you care, and inject some life into that subject line.
- I’m dying to know what you think!
- Voila! Your marketing materials are here.
- You have an incoming telegram – your sales letter awaits your attention.
Thanking a client for a great project
Many people neglect to thank their clients after the work is done. You’ll be amazed at how much appreciation (and work) you’ll receive in return, as gratitude emails are very effective.
- I just wanted to say… you’re the best!
- This project made the top of my list of favourite gigs ever!
- Think of this email as a box of chocolate without the calories.
Checking in with past clients
I do this every few months, and often find that I get a nibble after throwing out a few check-in emails. Sometimes, past clients need to be reminded of your existence, and how great it was when you worked together.
- Danger! Danger! This email will explode if you don’t open it soon.
- It’s a blast from the past, and better than reruns of your favourite Seinfeld episode.
- This email will make you smile, as it’s a message from your favourite copy editor.
Sharing something to keep the flame alive
Some people like to share interesting articles or news with clients. Those are good, but adding some personality to your subject line will be the icing on the cake… and who doesn’t like icing?
- Hey Mark! I thought of you when I read this.
- I just read the funniest story, and I had to tell you about it.
- Keep the subject line short and strong when possible.
- lowercase the first word… didn’t that just stand out when you read it?
- Use an emoji that fits… but just one.
What did you think of these email tips? Would you use them? Do you have suggestions of your own? Let me know – firstname.lastname@example.org.