There are bookshelves and websites filled with strategies on how to write better, faster, clearer, more compelling copy. I came across a few writing tips I wanted to share here because they are quick and easy to digest.
Writing tips that seem wrong but work
There are many “hard” rules for writing grammatically correct content. There are other rules for writing great ad copy, or great articles, or great blog posts. These writing tips might seem wrong, but can work when used properly. Try them out.
- Begin sentences with a conjunction (but, or, and)
- End your sentence with a preposition (of, with, for)
- Use sentence fragments
- Write one-sentence paragraphs
- Use graphic techniques (sparingly) to emphasize words – bold, underline, capitals, italics, colours, arrows
- Use bullets in the middle of your copy
The writer’s checklist
When you’ve finished writing your first draft, ask yourself:
- Does the copy fulfill the promise of the headline?
- Is the copy interesting?
- Is it easy to read?
- It it believable?
- Is it persuasive?
- Is it specific?
- Is it concise?
- Is it relevant to the reader?
- Does the copy flow smoothly?
- Does it contain a call to action?
40 one-sentence writing tips
Writing lessons for the beginning writer
We’ve all been beginning writers – even Stephen King and Neil Gaiman, who make everything sound great. When we look back on our writing careers, there’s a lot we wished we knew when we started. This article on eight writing lessons explains what Naomi Pham from Craft Your Content wishes she knew as a beginner blog writer – it’s good stuff. These tips can help you to write more productively, overcome self-doubt, and love your writing.
Writing better email copy
I’ve written a million emails in my life, and I do a lot of email prospecting. Here’s a good list of six email copy characteristics that will help you write your next email.
Have any writing tips? Need help with your writing? Let me know – email@example.com