How to arrange and conduct a successful interview

Photo by Magda Ehlers on Pexels.com

Since I write magazine articles and blog posts, I occasionally have to do interviews with business owners and experts. I’m an introvert, so I’m happy to get away with email interviews. But, sometimes it’s better to do a phone or Zoom interview, or there’s no choice but to actually talk to the person.

There are a lot of great books, websites, blogs, etc. with information on conducting interviews. Here are some strategies I’ve followed for conducting a successful interview.

  1. When reaching out, state your name, referral contact, and the reason for the interview.
    • Explain that you won’t take too much of their time.
    • Flatter the interviewee with sincere praise.
    • Explain the importance of doing the interview.
    • Leverage your time with whatever authority you have.
  2. Let the interviewee select the best date and time – give them some options that would work for you as well.
  3. Arrange the interview with a lot of lead time.
  4. Be prepared! Do your homework to set questions.
  5. Be on time.
  6. Write down key facts – record the interview at the same time so you can go over it later.
  7. Establish rapport with the interviewee.
    • Ask questions about them, put them at ease.
    • Show interest in their answers.
  8. Record the names of the subjects, and make sure to get correct spelling and facts.
  9. Show appreciation for their time – thank them and send them a copy of the article or blog post when done.

Additional tips: Eight ways to get more out of interviews


I hope that helps you get more out of doing interviews. If you need help with your writing, let me know – contact@davidgargaro.com.

David

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