Welcome to another Monday. If you’ve been a regular reader, you might have noticed a change in what and when I’m writing. I’ve decided to publish just on Mondays instead of twice a week. I might publish on the occasional Thursday if I write something that I want to stand out. Otherwise, it will be once a week. This will let me provide more information in each blog post. I’ve also changed the format a bit so you can learn more about what I like. Nothing is set in stone, but let’s see how this goes.
Here’s a few things I’d like to share from The Editor’s Desk.
Make time to do your best work
- Saying no to things that take time away from what you want to do
- Committing all of your attention to your work
- Mastering the ability to be patient
- Finding something that you love doing
- Getting rid of your ego
- Identifying your purpose
- Going for big wins
Here’s a great quote: “To change that you will have to learn how to say ‘No’ to things. Saying ‘No’ will allow you to have more time to do things well. You can’t do everything to the best of your talent. But you can do a few things to your highest ability.”
Becoming a content machine
Luk Smeyers from The Visible Authority published an article on becoming a content machine in just one day per week. He takes a three-step approach to generating and promoting his content. They include:
- Identify your content inspiration sources.
- Create a content hub that will centralize all your content efforts.
- Set up a system for promoting your content.
He also tells you four things you can start doing tomorrow – I love instructions that include things you can actually do. Those four things are:
- Gather insights about your audience.
- Centralize your content.
- Collect and assess the data.
- Schedule and automate your content production and distribution.
Writing the best call to action
Ann Handley published an article on writing the best call to action. She gives an example from North Carolina’s Currituck County Economic Development home page. The CTA is different, personal, and effective.
Quote: “The most effective copywriting reflects who you are, not just what you sell.“
If you want to learn more about calls to action, read my blog post, Begin at the end: The call to action.
How to tackle the big project
Kate McKean, publisher of the Agents & Books newsletter, wrote an article on how to tackle the big project. Here’s some of what she had to say:
- Read it all the way through one more time. I really feel it necessary to have a good lay of the land before I start a big project, but admittedly this step takes a lot of time and you might not have that time. Still, a read-through will give you an idea of what the most pressing issues are (soggy middle? unconvincing ending? prologue you need to chop off?) so that you can prioritize. This is especially helpful if you haven’t read it through in a long while. If you did it recently, you might not need to do it again.
- Don’t do the small stuff first. It might be tempting to do your Find > Replace Joe to Joey, but tbh, do that last. You’ll likely just be editing stuff that will be cut after you do the big stuff, so don’t spin your wheels.
- Do the big stuff first. Do the biggest thing first. I know that is daunting and you would rather ease into an edit, but you have to take all the furniture out of the room before you replace the floors. (That metaphor works, right? How many metaphors can we use today!!!!) If you know the ending isn’t working, go in and fix the ending, which may mean fixing the beginning. If you feel like the stakes aren’t high enough, go ratchet up those stakes! When you do the big thing first, the rest feels so easy you’ll glide right through it. Also, the big thing usually ripples throughout the whole manuscript, so there’s no point in going in and changing the tense on a section you may just have to cut anyway.
- Next do the medium stuff. Do you need to change the tense? First person to third? That’s what I consider medium stuff. It can still be pretty big! But after you have most things in the right places, then you can go in and make changes that affect the global template, so to speak. Again, do these after the big moves, even though it’s tempting to do them first because they’re easier to wrap your brain around.
- Then do the small stuff. I know this seems obvious, or at least simplistic. But I also know that the overwhelm caused by an impeding huge edit can really cloud one’s judgement. Save the little things for last. Name changes. Checking timelines, weather, dates, consistency. These will feel like a piece of cake after the other two steps, so enjoy that relative ease!
The benefits of a morning writing routine
Naomi Pham from Craft Your Craft wrote an article on six profound benefits of a morning writing routine (and how to build one yourself). I’ve toyed with a morning journal and writing notes in the morning but it has not stuck with me yet. I understand the benefits, and the article lays them out very nicely, including:
- It frees your mind of clutter
- It helps you become more self-disciplined
- It can help with your well-being
- It enables you to take advantage of your best state of mind
- It will help you avoid willpower depletion
- It allows you to enjoy distraction-free writing
Getting ideas onto the page
Kayleigh Moore wrote an article about getting ideas out of your head and onto the page. This is a common problem for many writers, as they get stuck in their head and can’t translate their thoughts into the written word. Or they just don’t know where to start writing. Here is what Kayleigh suggests:
- Identify your motivation – why do you want to write what’s on your mind?
- Be OK with sharing something that is not perfect
- Get over the mentality of “Why bother?”
She also provides some steps on executing the process of putting your thoughts on paper.
What I wrote
Here’s an article I wrote for the November/December 2020 Issue of RHB Magazine – 2020 Taxation Report: Understanding the inequities in the taxation of multi-residential properties.
What I read
I finished reading Anxious People by Fredrik Backman. He is one of my newer favourite authors whose books I plan to continue adding to my bookshelf. It’s a story about a bank robbery gone wrong, which turns into a hostage situation at an apartment viewing. It’s more than that, of course. But to say more would take away the joy of reading and discovering what happens next.
What I watched
I finally got around to watching the movie Tenet. I’m a fan of Christopher Nolan, and this one messes with your mind. It involves moving backward and forward in time, the past is the future, etc.
I also watched the movie Palm Springs. To say anything more than it involves two people who meet at a wedding would be giving away the crux of the movie. I’ll let you discover that nugget for yourself.
What I listened to
Some of the podcasts I listened to this week:
- Build Your Copywriting Business podcast: Is Copywriting Hard to Break Into?
- ID10T with Chris Hardwick podcast: Matthew McConaughey
- Freakonomics Radio podcast: Why Do We Seek Comfort in the Familiar?
Thanks for reading. If you liked what I wrote or think someone else would enjoy it, then please share it. And if you want to reach out, my email is email@example.com.