Welcome to another Monday. Here are a few things I’d like to share from The Editor’s Desk.
Money habits for freelance writers
Alexis Grant with The Write Life published an article on money habits that freelance writers should adopt this year. It can be difficult to manage and organize your finances, so this advice should help. Here are some of Alexis’ tips:
- Separate your personal and business finances (I throw it all into a box… sort of kidding)
- Pay yourself regularly (I try, I try)
- Be smart about invoicing (my way is old school Word and Excel, but it works for me)
- Track expenses diligently (I learned this the hard way after my first tax return)
- Review profit and loss each month (my expenses are pretty fixed, so when I make less or more I know what’s going on)
- Create a monthly checklist
Practice to get better, not to get perfect
Austin Kleon wrote a blog post called 100-Day Practice and Suck Less Challenge. The point of practice should be to get better, not necessarily to become perfect. You’re not competing against anyone but yourself. The whole point is to improve yourself and your skills, and feel good about doing it.
How to show your value
Wes Kao wrote an article on how to instantly show your value of your product. Some of these strategies can be applied to showing clients the value of your writing, editing or other services as well. You can demonstrate your value by:
- Using before and after
- Showing, not telling
- Not worrying about your grammar (that would be an issue for a writer)
- Increasing desire rather than just decreasing fiction
- Using a be / have / do framework
- Aiming for “no brainer” status
- Doing what makes their “eyes light up”
How to write a freelance proposal
Evan Jensen from the Make a Living Writing blog published an article on how to write a freelance proposal. Most writers will have to pitch to get work, or write a cold email to get clients – it’s how I find new clients as well. This article has some great advice on what your proposal should include.
Here’s a great quote:
When a prospect comes to you, this is going to sound terrifying, you try and talk them out of hiring you. You do that by having the “Why conversation,” which has three steps. Here’s what you need to ask:
- Why do you need this project? What’s the purpose? Basically, you have them convince you they need this content to help them achieve a goal.
- What’s the timeline? Why not put this off another month, another year? Why is this urgent? You’re looking for projects that are urgent. The tighter the timeline and risk involved if the client doesn’t get this project done, the more you can charge.
- Why do you want to hire me? List off all the people who undercut you, charge less than you, including writers on fiverr and Upwork. If you believe what you do is good, now is the best time to raise those pricing objections, and they’ll see that you’re worth it. Once you get these questions answered, prepare your proposal and include their answers verbatim.
Elizabeth Grace Saunders at Fast Company published an article on setting goals for 2021. It is understandably difficult to set a goal when a lot of other things are going on around you and your mind is otherwise occupied. She talks about different types of goals to set and their purpose, including:
- Schedule goals – common tasks that will repeat
- Process goals – standardized results for achieving specific results
- Action goals – doing what you say you want to do
- Stretch goals – those extra goals to make life just a bit better
Five types of editing
I’ve been a copy editor for more than 25 years, and I know quite a bit about different types of editing. Clients tend to confuse the different terms and will ask for copy editing when they really want a structural edit. Sola Kihinde with Craft Your Content write a blog post about five types of editing for creating top quality content (you should also check out the Editors’ Association for their definitions of editing). The five types of editing discussed include:
- Developmental editing – high-level view of the document
- Content editing (also known as substantive editing) – reviewing content by section and paragraph
- Line editing (also known as stylistic editing) – focuses on sentences and word usage
- Copy editing – checking spelling, grammar, punctuation, capitalization, etc.
- Proofreading – checking the final proof for errors
What I wrote
What I read
Late in 2020, I read The Midnight Library by Matt Haig. I’ve read several of his books, so I was eager to read his newest book. This book entertained and angered me at the same time, which is probably the mark of a good book. The writing, story and characters were great. What angered me was the premise. I’m not spoiling anything, as the description is on the back cover – the main character gets to see what she could have done differently in life to deal with her regrets, and find a life that makes her happy. Don’t we all wish we could have a do over?
What I watched
I finished watching the first (and only?) season of The Queen’s Gambit. The story behind how this show finally made it to air is pretty fascinating, and it’s an interesting show.
I also watched the third (and final?) season of Ozark. It’s just so good – so much lying and intrigue. But it looks like it’s not coming back for season 4 – what a shame.
What I listened to
I listened to a great interview with Tim Ferriss on his own podcast, where Guy Raz interviewed him on how he built what he has today. I knew some of what he discussed, but it was fascinating to learn about how he wrote his books and built his podcast.
Thanks for reading. If you liked what I wrote or think someone else would enjoy it, then please share it. And if you want to reach out, my email is email@example.com.