Guerrilla marketing for writers

Welcome to the third week of March – the ides of March! That means something to Julius Caesar or Shakespeare fanatics. To the rest of us, it’s just the middle of March and spring is around the corner.

I’m doing something a little different with The Editor’s Desk this week. We’ll see where it goes.

Guerrilla marketing for writers

Last year I read Guerrilla Marketing for Writers by Jay Conrad Levinson, Rick Frishman and Michael Larsen. I picked up the book at a library sale along with a bag of various works of fiction. I took some notes on what writers should know about marketing their writing and themselves. Although the strategies and the book is geared toward authors, there are some great suggestions for all writers. We all need do some form of guerrilla marketing.

  • Quality of content is the most important part of the marketing equation.
  • Commit to your marketing program – believe in it and do it.
  • Marketing is an investment in your future – what you do now will pay off later.
  • Marketing must be consistent – make it a regular habit.
  • Make your potential readers confident in you and your abilities.
  • Be patient with your marketing – it’s like exercise.
  • Use an assortment of marketing tools – try them all and focus on what works.
  • Real profits occur after the sale – readers will buy more if they like your work.
  • Run your business to be convenient for others.
  • Put an element of amazement in your marketing.
  • Use measurement to judge the effectiveness of your marketing.
  • Create and sustain involvement between you and the audience.
  • Learn to depend on other businesses and encourage them to depend on you.
  • Develop the skills and resources to promote your work.
  • Get the consent of people you want to market to.

More from The Editor’s Desk


Thanks for reading. If you liked what I wrote or think someone else would enjoy it, then please share it. And if you want to reach out, my email is contact@davidgargaro.com.

David

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