Appealing to readers’ beliefs, feelings, and desires

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Welcome to the final Monday in March – that was a long month. It’s been a long 12 months for everyone. We should have asked for a refund.

Random quote: We suffer more in our imagination than in reality.

I hope you enjoy this week’s edition of The Editor’s Desk. If you want a refund, good luck on that because I don’t know how to refund free. That might cause a black hole or something.

Appealing to readers’ beliefs, feelings, and desires

When writing a blog post, article, case study or content with a purpose, one of your main goals should be to get the reader to feel something or reach in some way. There are many ways to do this, of course. One strategy for reaching readers on an intellectual, emotional, and personal feel is to understand their beliefs, feelings, and desires.

  • Beliefs: What does your reader believe? What is their attitude toward what you are writing about?
  • Feelings: How does your reader feel (e.g., nervous or confident)? What does the reader feel about major issues?
  • Desires: What does your reader want? What is the reader’s goal?

If you’ve been writing to your readers for some time, or have developed buyers’ personas as part of your marketing strategy, then you should understand your audience’s beliefs, feelings, and desires to some degree.

More from The Editor’s Desk

Here are a few articles and blog posts I found worth sharing.

Thanks for reading. If you liked what I wrote or think someone else would enjoy it, then please share it. And if you want to reach out, my email is

No one read this far last week or didn’t ask for a free copy of my book. I doubt you will either. But that’s OK. You read something.


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