Welcome to the final Monday in March – that was a long month. It’s been a long 12 months for everyone. We should have asked for a refund.
Random quote: We suffer more in our imagination than in reality.
I hope you enjoy this week’s edition of The Editor’s Desk. If you want a refund, good luck on that because I don’t know how to refund free. That might cause a black hole or something.
Appealing to readers’ beliefs, feelings, and desires
When writing a blog post, article, case study or content with a purpose, one of your main goals should be to get the reader to feel something or reach in some way. There are many ways to do this, of course. One strategy for reaching readers on an intellectual, emotional, and personal feel is to understand their beliefs, feelings, and desires.
- Beliefs: What does your reader believe? What is their attitude toward what you are writing about?
- Feelings: How does your reader feel (e.g., nervous or confident)? What does the reader feel about major issues?
- Desires: What does your reader want? What is the reader’s goal?
If you’ve been writing to your readers for some time, or have developed buyers’ personas as part of your marketing strategy, then you should understand your audience’s beliefs, feelings, and desires to some degree.
More from The Editor’s Desk
Here are a few articles and blog posts I found worth sharing.
- How to improve your time management skills as a writer from Craft Your Content
- How to find the right proofreader from ProWritingAid
- How to use an ellipsis from The Write Life
- A simple content strategy from Ann Handley
- How to create better content by conducting better interviews from MarketingProfs
- Roald Dahl’s top 8 rules for success in writing from The Writing Cooperative
- The daily routines of famous writers from James Clear
- Three creative strategies that can make you prolific from Start It Up
- How to sow, grow, and harvest great blog post ideas from Animalz
- 50 great classic novels under 200 pages from Literary Hub
- 5 reasons to start a blog for your small business from Flocksy
- Reasons for not writing your book from Doug Jasinski
Thanks for reading. If you liked what I wrote or think someone else would enjoy it, then please share it. And if you want to reach out, my email is email@example.com.
No one read this far last week or didn’t ask for a free copy of my book. I doubt you will either. But that’s OK. You read something.