The formula for writing great content

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Welcome to the first Monday in May. Another month has come and gone, as they tend to do. The weather is doing what it does. The world continues to move as it’s supposed to. We’re all moving forward even when it feels like we’re standing still and experiencing the same day over and over. It’s a new day. Go do something with it.

Random quote: Always do the right thing even if it comes at great cost.

I hope you enjoy this week’s edition of The Editor’s Desk.

The formula for writing great content

Deep within the pages of one of my many notebooks, I discovered a secret formula for writing great articles and blog posts. Actually, it’s not that secret (I just don’t remember the source), but it’s a pretty simple formula when you break it down.

The formula is GREAT CONTENT = QUALITY + UNIQUENESS + AUTHORITY.

Quality

Write good copy. Keep your sentences tight. Make every word work hard.

Work on improving as a writer. Practice your writing. Study the craft. Read good writers. Write a lot. Work with an editor when needed.

Make your content look great. Follow good design principles (e.g., fonts, white space, bullet points, headings and subheadings). Hire a designer or learn to use the tools. Templates are your friend.

Uniqueness

Say something different. Don’t just repeat what other writers have said. Find a new angle on a popular topic. Be controversial. Explain topics in new and unique ways. Take a stand.

Create your own voice. State your opinions. Borrow another writer’s voice until you find your own if needed.

Authority

Be a journalist. Do deep research. Interview experts and authorities in their field. Cite your references. Back up statements with facts and data.

Become the expert in your field. Focus on a niche and get to know everything about it. Write on a topic or market to the exclusion of others. Be the authority that others seek out.

More from The Editor’s Desk

Here are a few articles and blog posts I found worth sharing.

  1. I don’t do UX (user experience) writing but I definitely appreciate good UX writing. We all hate instructions and writing that makes the user experience difficult or confusing. Check out How to write digital products with personality from UX Collective to learn about using words to make the user experience more interesting.
  2. I enjoy reading about what good writers do that makes their writing so readable. It’s a great way to learn and improve my own writing. Check out Writing tools I learned from Paul Graham from Built By Words for some great strategies on writing.
  3. I have written a few case studies in my day and would love to do more of it, as it suits my writing style (and pays well). It’s difficult to get into without some direction. Check out How to make a living writing case studies and white papers from The Write Life for strategies on getting into case study and white paper writing.
  4. Do you read a lot of articles or ebooks online but want to read them in a more convenient format? Check out How to read stuff posted online from Snakes and Ladders. It discusses two interesting services: Push to Kindle and Print Friendly.
  5. Many experts in the freelance writing field advocate for specializing in niches to be successful. I’m a generalist for the most part, which is why I enjoyed reading Range from David Epstein. Check out General education has a bad rap from Slate.com for an excerpt from Epstein’s book.
  6. In many cases, there is no need to reinvent the wheel and that includes writing headlines. Check out 332 incredible headlines with over 10,000 claps each from J.J. Pryor for some great headlines that have gotten readers to keep reading.
  7. I’ve written about word usage before. Because it’s such an important topic, as we should all use the right words, check out The 35 words you’re (probably) getting wrong from The Guardian to help you know when to use these words.
  8. First drafts are the bane of most writers’ existence. Getting started is harder than anything. Check out How to write a first draft of anything from Ann Handley for her thoughts on getting that first draft on the page.
  9. If you write a newsletter and you want to make a living from it, you’re going to need subscribers. Many experts have written on this topic, and if it was something I wanted, I should read more about it. Check out Foster’s real-world guide to getting your first 1,000 email subscribers from Foster if you’re looking to build your email list.
  10. Writers like cool things to store their cool things. Check out the Classiky Desk Tool Box from Wonder Pens. They are my favourite stationery store and I get nothing from promoting that fact.

Thanks for reading. If you liked what I wrote or think someone else would enjoy it, then please share it. And if you want to reach out, my email is contact@davidgargaro.com. 

David

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