A lot has been written about the importance of writing strong titles and headlines, as well as a powerful introduction, to attract people to read your article or blog post. Of course, it’s important to start strong to pull the reader into your content. But what about the conclusion?
It’s important to write a satisfying conclusion for your article or blog post. And I don’t mean the call to action. The conclusion wraps up your point and answers the question “So what?” for the reader. It’s pretty disappointing to read a great book or watch a great TV show that ends poorly – it’s almost like the rest of what you read or watched didn’t matter.
Nicholas Labonté from Craft Your Content wrote a great blog post on three steps to writing a satisfying conclusion. In a nutshell, to write a great conclusion:
- Restate the thesis of your article or blog post to back up your main premise.
- Synthesize (don’t summarize) your main points by breaking them down to explain the why behind them.
- Open the reader to the possibilities that can extend from your thesis and main points, and broadens their horizons.
You can practice writing conclusions by paraphrasing what you’ve written in your article or blog post. This involves rewriting passages using different words to make the meaning clearer to your reader. It can involve providing more details to clarify the original meaning of the content. The paraphrased content should still contain the original thoughts and ideas, and make any “hidden” or “suppressed” meanings more explicit.
Do you need help with writing a conclusion to your article or blog post? Let me know – firstname.lastname@example.org.