Category: business writing

Asking questions before writing, dealing with procrastination, books for writers, and more

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Welcome to the first Monday in February. I hope you’re doing well… but if you’re not, I hope things get better. Keep going.

Here are a few things I’d like to share from The Editor’s Desk.

Questions to ask clients before writing

Many clients don’t provide comprehensive briefs for writing projects. Some will provide a topic or title idea and some keywords to include, and that’s about it. As a writer, you need to get as much information as possible before writing a single word. This will help you get as close as possible to what the client wants, and will save you time in rewriting. You could ask a lot of questions, but here are a few to get you started:

  • Who is the audience for this content? What do they value, and what problems are they trying to solve?
  • What is the goal of the content? Are you trying to sell, educate, inform, convince, etc.?
  • What is the desired length for the content? You don’t want to write 2,000 words when they only need 500.
  • What sources are required, and how many sources do you need?
  • What tone is required for the content? Ask for examples of tone they want, and tone they don’t want.

Dealing with procrastination

If you’re a writer – or a human being – you have had to deal with procrastination at some point in your life. It often occurs when you’re staring at a blank page and dealing with a deadline, and you’d rather do anything else except writing. Patricia Allen at Craft Your Content wrote a blog post on the art of avoiding procrastination.

Here’s a great quote: If you fail to plan, you plan to fail. Rather than avoiding the task completely, organize your time into blocks. This will give you a clear plan to follow. Decide in advance what blocks of time you will allocate each week to family, entertainment, exercise, hobbies, and work. Your priorities will determine the order of these blocks of time, but making time for them all is the essential balance required. 

Books for writers

If you’re a writer, then you should also be a reader, and that includes books on writing. Farrah Daniel at The Write Life put together a list of the best books on writing. I know that “best” is subjective, but I own some of these books (including On Writing by Stephen King and Bird by Bird by Anne Lamott) and have to agree with them being on the list. Borrow them from the library or support your local used bookstore.

Virtual conferences for writers

Since we cannot go to physical events at the moment, we can attend virtual events to network with others, learn more about our craft, and have interesting experiences. Make a Living Writing put together a list of virtual conferences and events for writers. It’s worth checking out.

Creating a marketing style guide

Whether you are a one-person show or run a small business, you should create some rules around your marketing copy. Marketing style guides don’t have to be complicated. Nathan Collier at Groove published their marketing style guide, and it’s exactly what you need – all the basics on being consistent when publishing online. It covers voice and tone, headings and subheadings, punctuation, and a lot more

How to get better every day

Here’s a quote from James Clear:

“Improvement is a battle that must be fought anew each day. Your next workout doesn’t care how strong your last one was. Your next essay doesn’t care how popular your last one was. Your next investment doesn’t care how smart your last one was. Your best effort, again.”

What I wrote

Here’s an article I wrote for Business.com12 Best Ways to Use Business Texting.

What I read

Tim Ferriss is one of my favourite authors. In addition to his books, I enjoy reading his weekly blog posts and listening to his podcasts. He wrote an eye-opening blog post called 11 Reasons Not to Become Famous. I don’t expect to ever become famous, not to his level anyway. And given what I’ve read, I hope I never do.

What I watched

I watched this YouTube video on Kurt Vonnegut’s rules for writing a short story. As someone who wants to write stories, I was definitely interested. One great piece of advice: Write to please just one person.

What I listened to

I enjoy listening to The Pen Addict podcast. Mike Hurley and Brad Dowdy talk all things related to fountain pens, other types of pens, stationery, and things related to writing. If you’re into pens at all, or want to learn more about them, make sure to check it out.


Thanks for reading. If you liked what I wrote or think someone else would enjoy it, then please share it. And if you want to reach out, my email is contact@davidgargaro.com.

David

Using grammatical metaphors, creating an antilibrary, extracting content from subject matter experts, and more

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Welcome to another Monday. Here are a few things I’d like to share from The Editor’s Desk.

Using grammatical metaphors to say more with less

I’m a fan of being efficient with writing. Keep your writing tight (unless you get paid by the word). Vinh To for The Conversation published a post on using grammatical metaphors to say more with less. Grammatical metaphors involve expressing one type of grammatical form (e.g., verbs) in another form (e.g., nouns). Nominalization involves turning verbs, adverbs, and other grammatical forms into nouns. It offers a number of key benefits, including:

  • Shortening sentences.
  • Clearly showing how one thing causes another
  • Connecting ideas and structuring text
  • Formalizing the tone of your writing

Here is one example of using nominalization to shorten text:

  • Before: When humans cut down forests, land becomes exposed and is easily washed away by heavy rain. 
  • After: Deforestation causes soil erosion.

Creating an antilibrary

I enjoy buying and eventually reading books. I keep all the books I’ve read in a library, and what I haven’t read yet is organized in piles next to my bed – I can’t yet bear shelving books I haven’t read yet. However, there is a lot to be said about doing just that. Anne-Laure Le Cunff at Ness Labs wrote an article about building an antilibrary, which is a collection of unread books. It’s not a new concept, as many learned people have built antilibraries over the years. The goal is often to collect books on topics you want to learn about, and having those books at the ready will make it easier to do so. Some might argue that the Internet contains all known information, but there is something to be said about being able to reach out and actually read a book on something you want to learn about.

If you’re a freelance writer, consider accumulating an antilibrary of books on writing, marketing, and topics in your niche. When you want to do research or get a different perspective on writing, you can just reach out for one of your unread books.

Quote: When an author mentions another book, check the exact reference and make a note of it. By doing so, you will have a list of all the relevant sources for a book when you are done reading it. Then, research this constellation of books. It is unlikely all the sources on the list will seem interesting to you. Sometimes, only a short passage of the source was relevant to the book you just read. But other times, you will discover a book that genuinely piques your curiosity. Add this book to your antilibrary.

Extracting content from subject matter experts

Have you ever interviewed a subject matter expert who is not the greatest at sharing their knowledge with you in a way that makes sense? For various reasons, it can be difficult to do so. I know I’ve been challenged to get answers out of experts when deadlines are looming. Mindy Zissman at MarketingProfs wrote an article about six ways to extract content from subject matter experts. Her tips include:

  • Booking an Abstract Day (a scheduled date and time to ask questions and get content ideas)
  • Reuse one of their presentations
  • Jump on one of their scheduled client calls
  • Do background research before talking to the expert
  • Ask the expert to record their answers
  • Do a writing workshop lunch and learn

Creating a landing page

There is a lot of information on landing pages to be found online. For those who don’t know, a landing page is a page on your website (or on its own) where you offer something interesting and valuable (e.g., white paper, ebook, newsletter) to visitors in exchange for their email address. CJ Chilvers wrote an interesting post on lessons learned about writing landing pages, which are described briefly below:

  • Remember the basics of what the landing page is about
  • Focus on benefits over features
  • Think in 5 second intervals of what is being read
  • Focus on one action you want from the visitor
  • Everything is a trade-off – something you add / leave out will drive visitors away
  • Every page on your website is a landing page
  • Focus on customers first
  • Test everything
  • Be diplomatic with other members of your team

Creating a marketing plan for your small business

A marketing plan will help you to know more about your customers and how to reach them so they business with you. Matt Gladstone at Flocksy wrote a great article on marketing plan tips for small businesses. He suggested the following five steps for creating your own marketing plan:

  • Create and focus on your goals and objectives
  • Define your target audience
  • Do your research
  • Effectively and efficiently execute your plan
  • Plan a timeline and budget

Check out my blog posts on creating a marketing plan:

Thoughts on writing

Morgan Housel, a partner at Collaborative Fund, wrote a few of his thoughts on writing. This one stood out to me:

Good ideas are easy to write, bad ideas are hard. Difficulty is a quality signal, and writer’s block usually indicates more about your ideas than your writing.

What I wrote

Here’s an article I wrote for Digital Privacy News: Saskatchewan Law Against Domestic Violence Raises Privacy Concerns.

What I read

Here’s a great quote I read from Barbara Tuchman (source: The Book, Bulletin of the American Academy of Arts and Sciences, Vol. 34, No. 2 (Nov. 1980)) on the power of books:

“Books are the carriers of civilization. Without books, history is silent, literature dumb, science crippled, thought and speculation at a standstill. Without books, the development of civilization would have been impossible. They are engines of change (as the poet said), windows on the world and lighthouses erected in the sea of time. They are companions, teachers, magicians, bankers of the treasures of the mind. Books are humanity in print.”

What I watched

I’ve just finished watching the first season of Neil Gaiman’s American Gods. I read the book (and recommend it) many years ago, so I was pleasantly surprised by how much I did not remember about the story. I was able to enjoy it with fresh eyes, and I’m looking forward to watching season 2. And with season 3 here, I can catch up and watch it in “real time” instead of binging.

What I listened to

I watched this short clip of an interview between Polina Marinova Pompliano and James Clear on how to optimize your content diet.


Thanks for reading. If you liked what I wrote or think someone else would enjoy it, then please share it. And if you want to reach out, my email is contact@davidgargaro.com.

David

Making time to do your best work, becoming a content machine, writing the best call to action, and more

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Welcome to another Monday. If you’ve been a regular reader, you might have noticed a change in what and when I’m writing. I’ve decided to publish just on Mondays instead of twice a week. I might publish on the occasional Thursday if I write something that I want to stand out. Otherwise, it will be once a week. This will let me provide more information in each blog post. I’ve also changed the format a bit so you can learn more about what I like. Nothing is set in stone, but let’s see how this goes.

Here’s a few things I’d like to share from The Editor’s Desk.

Make time to do your best work

Do Lectures published an article on seven ways to make time to do your best work. Strategies include:

  • Saying no to things that take time away from what you want to do
  • Committing all of your attention to your work
  • Mastering the ability to be patient
  • Finding something that you love doing
  • Getting rid of your ego
  • Identifying your purpose
  • Going for big wins

Here’s a great quote: “To change that you will have to learn how to say ‘No’ to things. Saying ‘No’ will allow you to have more time to do things well. You can’t do everything to the best of your talent. But you can do a few things to your highest ability.”

Becoming a content machine

Luk Smeyers from The Visible Authority published an article on becoming a content machine in just one day per week. He takes a three-step approach to generating and promoting his content. They include:

  1. Identify your content inspiration sources. 
  2. Create a content hub that will centralize all your content efforts.
  3. Set up a system for promoting your content.

He also tells you four things you can start doing tomorrow – I love instructions that include things you can actually do. Those four things are:

  1. Gather insights about your audience. 
  2. Centralize your content.
  3. Collect and assess the data.
  4. Schedule and automate your content production and distribution.

Writing the best call to action

Ann Handley published an article on writing the best call to action. She gives an example from North Carolina’s Currituck County Economic Development home page. The CTA is different, personal, and effective.

Quote: “The most effective copywriting reflects who you are, not just what you sell.

If you want to learn more about calls to action, read my blog post, Begin at the end: The call to action.

How to tackle the big project

Kate McKean, publisher of the Agents & Books newsletter, wrote an article on how to tackle the big project. Here’s some of what she had to say:

  • Read it all the way through one more time. I really feel it necessary to have a good lay of the land before I start a big project, but admittedly this step takes a lot of time and you might not have that time. Still, a read-through will give you an idea of what the most pressing issues are (soggy middle? unconvincing ending? prologue you need to chop off?) so that you can prioritize. This is especially helpful if you haven’t read it through in a long while. If you did it recently, you might not need to do it again.
  • Don’t do the small stuff first. It might be tempting to do your Find > Replace Joe to Joey, but tbh, do that last. You’ll likely just be editing stuff that will be cut after you do the big stuff, so don’t spin your wheels. 
  • Do the big stuff first. Do the biggest thing first. I know that is daunting and you would rather ease into an edit, but you have to take all the furniture out of the room before you replace the floors. (That metaphor works, right? How many metaphors can we use today!!!!) If you know the ending isn’t working, go in and fix the ending, which may mean fixing the beginning. If you feel like the stakes aren’t high enough, go ratchet up those stakes! When you do the big thing first, the rest feels so easy you’ll glide right through it. Also, the big thing usually ripples throughout the whole manuscript, so there’s no point in going in and changing the tense on a section you may just have to cut anyway.
  • Next do the medium stuff. Do you need to change the tense? First person to third? That’s what I consider medium stuff. It can still be pretty big! But after you have most things in the right places, then you can go in and make changes that affect the global template, so to speak. Again, do these after the big moves, even though it’s tempting to do them first because they’re easier to wrap your brain around.
  • Then do the small stuff. I know this seems obvious, or at least simplistic. But I also know that the overwhelm caused by an impeding huge edit can really cloud one’s judgement. Save the little things for last. Name changes. Checking timelines, weather, dates, consistency. These will feel like a piece of cake after the other two steps, so enjoy that relative ease!

The benefits of a morning writing routine

Naomi Pham from Craft Your Craft wrote an article on six profound benefits of a morning writing routine (and how to build one yourself). I’ve toyed with a morning journal and writing notes in the morning but it has not stuck with me yet. I understand the benefits, and the article lays them out very nicely, including:

  • It frees your mind of clutter
  • It helps you become more self-disciplined
  • It can help with your well-being
  • It enables you to take advantage of your best state of mind
  • It will help you avoid willpower depletion
  • It allows you to enjoy distraction-free writing

Getting ideas onto the page

Kayleigh Moore wrote an article about getting ideas out of your head and onto the page. This is a common problem for many writers, as they get stuck in their head and can’t translate their thoughts into the written word. Or they just don’t know where to start writing. Here is what Kayleigh suggests:

  • Identify your motivation – why do you want to write what’s on your mind?
  • Be OK with sharing something that is not perfect
  • Get over the mentality of “Why bother?”

She also provides some steps on executing the process of putting your thoughts on paper.

What I wrote

Here’s an article I wrote for the November/December 2020 Issue of RHB Magazine2020 Taxation Report: Understanding the inequities in the taxation of multi-residential properties.

What I read

I finished reading Anxious People by Fredrik Backman. He is one of my newer favourite authors whose books I plan to continue adding to my bookshelf. It’s a story about a bank robbery gone wrong, which turns into a hostage situation at an apartment viewing. It’s more than that, of course. But to say more would take away the joy of reading and discovering what happens next.

What I watched

I finally got around to watching the movie Tenet. I’m a fan of Christopher Nolan, and this one messes with your mind. It involves moving backward and forward in time, the past is the future, etc.

I also watched the movie Palm Springs. To say anything more than it involves two people who meet at a wedding would be giving away the crux of the movie. I’ll let you discover that nugget for yourself.

What I listened to

Some of the podcasts I listened to this week:


Thanks for reading. If you liked what I wrote or think someone else would enjoy it, then please share it. And if you want to reach out, my email is contact@davidgargaro.com.

David

Creating a habits scorecard, tips for a better life, and taking a 31-day challenge

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Welcome to the first Monday of 2021. I hope you’re doing well. Here’s a few things I’d like to share with you from The Editor’s Desk.

Creating a Habits Scorecard

James Clear, author of Atomic Habits (currently in the to-read pile next to my bed), published an article (it’s an excerpt from the book) on creating a Habits Scorecard. This exercise will help you to discover what habits you should change. He discusses “pointing and calling” your habits so that you become more conscious of them. The Habits Scorecard enables you to list your habits, and rank them as positive, negative or neutral.

Quote from the article: “As you create your Habits Scorecard, there is no need to change anything at first. The goal is to simply notice what is actually going on. Observe your thoughts and actions without judgment or internal criticism. Don’t blame yourself for your faults. Don’t praise yourself for your successes.”

100 tips for a better life

Conor Barnes of ideopunk wrote an article called 100 Tips for a Better Life. Here’s a few that I liked:

  • Establish clear rules about when to throw out old junk. Once clear rules are established, junk will probably cease to be a problem. This is because any rule would be superior to our implicit rules (“keep this broken stereo for five years in case I learn how to fix it”). 
  • When googling a recipe, precede it with ‘best’. You’ll find better recipes. 
  • Learn keyboard shortcuts. They’re easy to learn and you’ll get tasks done faster and easier. 
  • Done is better than perfect. 
  • Exercise is the most important lifestyle intervention you can do. Even the bare minimum (15 minutes a week) has a huge impact. Start small. 
  • Discipline is superior to motivation. The former can be trained, the latter is fleeting. You won’t be able to accomplish great things if you’re only relying on motivation. 
  • Things that aren’t your fault can still be your responsibility. 
  • Compliment people more. Many people have trouble thinking of themselves as smart, or pretty, or kind, unless told by someone else. You can help them out. 

Taking the 31-day challenge

Austin Kleon created a template to help you follow a 31-day challenge. Basically, you pick something small and you do it every day. I would like to write something in a journal or notebook every day. I write for other people most of the time, so it would be nice to write something for myself.

Google Docs add-ons

I use Google Docs to write articles and blog posts for some clients because that is what they prefer. I’m OK with it, but I still prefer writing in Word – it’s just what I’m used to doing. However, Google Docs does have its advantages, like being able to share and enable comments with others (this can be a disadvantage as well). Farrah Daniel wrote about Google Docs add-ons that can help to make you more efficient with your writing. The ones that look most useful to me include:

  • GDoc SEO Assistant – it generates relevant SEO suggestions and related keywords based on the keywords you provide
  • i should be writing – it allows you to set a timer or word count to motivate you to write
  • OneLook Thesaurus – find synonyms, related words, adjectives, rhymes, and more

Grammar and editing tools

For those of you who need more help with your grammar and spelling, check out these grammar and editing tools from Write Life. Grammarly seems to have a lot of fans. I don’t use any of these tools, but you might like them.

What I wrote

Here’s something I wrote recently for Business.com7 Most Effective Lead Nurturing Strategies.

What I read in 2020

I track what I read in Goodreads and in a notebook; when I’m done reading, I write two pages about the book. According to the Goodreads annual review, I read 36 books in 2020. Here’s a list of some of my favourites (in no particular order):

What I watched

Over the holidays, I watched a lot of TV shows and movies – actually, I always watch TV shows and movies, it’s a thing I do. Here’s a bit of what I enjoyed watching:

  • Ozark (Season 2)
  • Wonder Woman 1984
  • The Mandalorian (Season 2)
  • The Queen’s Gambit (Season 1)
  • Roald Dahl’s The Witches
  • Writing on the Bathroom Wall

What I listened to

I listen to podcasts while I work. Sometimes I’ll select random podcasts when I’m all caught up on my subscribed episodes. One of my recent favourites was the Jerry Seinfeld episode on The Tim Ferriss Show – I’d recommend subscribing just for that episode. My newest podcasts are Build Your Copywriting Business from Filthy Rich Writer and Wait Wait… Don’t Tell Me! from NPR.


Thanks for reading. Feel free to share it with people you know who you think would enjoy it.

David

Following a checklist when writing articles, blog posts, and other content

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I’m the type of writer who usually likes to write first and figure out whether I’ve hit all my requirements later. If I missed a keyword or some key points, I’ll work them in somewhere in my rewrite. It’s partially a symptom of needing to get writing projects done quickly when deadlines are looming.

Having an outline and a writing plan are great for being organized before you write. You want to measure twice and cut once, so to speak. A writing checklist can help on the back end as well. Once your writing is done, you can go through your checklist to make sure you’ve done everything you need to do before sending it to the client or publishing it for yourself.

Here’s a checklist of questions you should ask yourself before you consider the writing done. It will work for most types of content. Your perfect checklist may differ, but you can use this one to get you started.

Checklist when reviewing your article, blog post or other copy / content

  • Does the content fulfill the promise of the headline?
  • Is the content:
    • Interesting?
    • Easy to read?
    • Believable?
    • Persuasive?
    • Specific?
    • Concise?
    • Relevant to the reader?
  • Does the content flow smoothly?
  • Does the content include a call to action?

Do you need help with writing your articles, blog posts, and other content? Let me know – contact@davidgargaro.com.

David

Quick tips on writing press releases

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If you’re a content marketing writer, or working in public relations, then you’ve probably written a few press releases in your day. They are very effective for informing people about what is happening within a company, as well as promoting causes, highlighting interesting events, and more.

For those who don’t know, the purpose of a press release is to grab the attention of the reader, highlight news, create brand awareness, and create publicity. It’s essentially free marketing. However, to be effective, the press release should follow standard guidelines (a simple search will help you there), and be legitimately interesting or newsworthy.

To write a great press release, follow these tips (Hubspot also has a good template and additional info):

  • Focus on the clarity and accuracy of your content – no lies or misstatements allowed
  • Include the names, phone numbers, email addresses, etc. of sources
  • Include a release date or FOR IMMEDIATE RELEASE at the top of your press release
  • Leave space between the release date and your headline
  • Summarize your story in the headline – keep it to two lines if you can
  • The lead sentence / paragraph should contain 5WH information
  • Include the name of the person to credit for the information
  • Put all the additional facts in the body of the story
  • Keep your press release to one page if possible, and two pages max
  • Include the contact information for the person who can provide more information at the end of the press release
  • Add photo caption separately
  • Keep it simple and newsy

The end of the press release can include a backgrounder, with a brief overview of your company. You can also include a fact sheet with detailed information that won’t fit in the press release.


Need help with writing press releases or other content marketing? Let me know – contact@davidgargaro.com.

David

How to write a great conclusion to your article or blog post

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A lot has been written about the importance of writing strong titles and headlines, as well as a powerful introduction, to attract people to read your article or blog post. Of course, it’s important to start strong to pull the reader into your content. But what about the conclusion?

It’s important to write a satisfying conclusion for your article or blog post. And I don’t mean the call to action. The conclusion wraps up your point and answers the question “So what?” for the reader. It’s pretty disappointing to read a great book or watch a great TV show that ends poorly – it’s almost like the rest of what you read or watched didn’t matter.

Nicholas Labonté from Craft Your Content wrote a great blog post on three steps to writing a satisfying conclusion. In a nutshell, to write a great conclusion:

  • Restate the thesis of your article or blog post to back up your main premise.
  • Synthesize (don’t summarize) your main points by breaking them down to explain the why behind them.
  • Open the reader to the possibilities that can extend from your thesis and main points, and broadens their horizons.

You can practice writing conclusions by paraphrasing what you’ve written in your article or blog post. This involves rewriting passages using different words to make the meaning clearer to your reader. It can involve providing more details to clarify the original meaning of the content. The paraphrased content should still contain the original thoughts and ideas, and make any “hidden” or “suppressed” meanings more explicit. 


Do you need help with writing a conclusion to your article or blog post? Let me know – contact@davidgargaro.com.

David

How to write with greater clarity

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I didn’t have time to write today, as I got backed up with some projects that all arrived at the same time, along with a meeting with a client to discuss a new project.

However, I wanted to share a great article called “20 questions toward achieving civic clarity in your writing” by Roy Peter Clark. I picked out four key questions that I ask when trying to make my writing clearer to the reader.

  • Have I used shorter words, sentences and paragraphs at the points of greatest complexity?
  • Where is the jargon, the technical language that came with the experts? What jargon terms can be avoided?
  • Can I say with certainty that I have found my focus — the one key piece of knowledge I want to impart?
  • Is my story so clear that a reader could pass along the most important information to another person?

These questions tie nicely into a blog post I wrote on writing clear copy, which lays out ten key ways to do so:

  1. Put the reader first.
  2. Organize your selling points.
  3. Break content into shorter sections.
  4. Use short sentences.
  5. Use simple words.
  6. Be concise.
  7. Be specific.
  8. Get to the point.
  9. Write in a friendly, conversational style.
  10. Avoid sexist language.

David

An incomplete list of writing tips for freelance content writers and copywriters

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There are bookshelves and websites filled with strategies on how to write better, faster, clearer, more compelling copy. I came across a few writing tips I wanted to share here because they are quick and easy to digest.

Writing tips that seem wrong but work

There are many “hard” rules for writing grammatically correct content. There are other rules for writing great ad copy, or great articles, or great blog posts. These writing tips might seem wrong, but can work when used properly. Try them out.

  • Begin sentences with a conjunction (but, or, and)
  • End your sentence with a preposition (of, with, for)
  • Use sentence fragments
  • Write one-sentence paragraphs
  • Use graphic techniques (sparingly) to emphasize words – bold, underline, capitals, italics, colours, arrows
  • Use bullets in the middle of your copy

The writer’s checklist

When you’ve finished writing your first draft, ask yourself:

  • Does the copy fulfill the promise of the headline?
  • Is the copy interesting?
  • Is it easy to read?
  • It it believable?
  • Is it persuasive?
  • Is it specific?
  • Is it concise?
  • Is it relevant to the reader?
  • Does the copy flow smoothly?
  • Does it contain a call to action?

40 one-sentence writing tips

This list of writing tips comes from Josh Spector. It’s a collection of lessons he has learned over the years that can help you get the most out of the next thing you write.

Writing lessons for the beginning writer

We’ve all been beginning writers – even Stephen King and Neil Gaiman, who make everything sound great. When we look back on our writing careers, there’s a lot we wished we knew when we started. This article on eight writing lessons explains what Naomi Pham from Craft Your Content wishes she knew as a beginner blog writer – it’s good stuff. These tips can help you to write more productively, overcome self-doubt, and love your writing.

Writing better email copy

I’ve written a million emails in my life, and I do a lot of email prospecting. Here’s a good list of six email copy characteristics that will help you write your next email.


Have any writing tips? Need help with your writing? Let me know – contact@davidgargaro.com

David

Quick strategies on how to write more effective prospecting emails

vehicles on road
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Sending cold and warm emails is an effective way to reach prospects and win clients. However, doing it poorly will be as effective as throwing paper airplanes with your phone number into the wind and hoping for a response. Learn how to do it well and your response rate will go way up (it’s pretty easy to do better than zero).

First, make sure that you DO NOT:

  • Focus on yourself (saying “I”)
  • List all your skills in the email
  • Send the email to a generic title
  • Be inconsiderate of the reader’s time with a very short or very long email
  • Be overly focused on selling
  • Leave the email open for a generic reply

So, now that you know what not to do, here is what you should do to write a great email that gets a response:

  • Write your email directly to the reader. Include something personal that applies to that reader (e.g., you read some great news about their company, you were referred by a colleague) and include the reader’s name in the greeting.
  • Focus on what the reader needs, and how you could solve their problem.
  • Demonstrate what you can do – how you’ve solved a similar problem using a case study or real-world example. Discuss the outcome of using your service, rather than discussing your service.
  • Make it easy for the reader to move forward. Tell them what to do next step, and offer an alternative (e.g., Let’s do this or this, and call/email me here).
  • End with a question, as people will want to respond (e.g., Does that sound good to you?)

One last tip: While you should personalize your emails, you can also create templates / email signatures that include the majority of what you would write to groups of prospects (e.g., communication managers for large firms). This will cut down on the writing and give you a framework around which you can personalize your email.

Do you need help with writing prospecting emails? Let me know – contact@davidgargaro.com.

David