Category: copywriting

Opportunities for freelance writers, reimagine your existing content, getting specific, and more

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Here are a few interesting articles and blog posts I’ve read this past week:


Do you read some great newsletters? Share them with me – contact@davidgargaro.

David

How to write a great conclusion to your article or blog post

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A lot has been written about the importance of writing strong titles and headlines, as well as a powerful introduction, to attract people to read your article or blog post. Of course, it’s important to start strong to pull the reader into your content. But what about the conclusion?

It’s important to write a satisfying conclusion for your article or blog post. And I don’t mean the call to action. The conclusion wraps up your point and answers the question “So what?” for the reader. It’s pretty disappointing to read a great book or watch a great TV show that ends poorly – it’s almost like the rest of what you read or watched didn’t matter.

Nicholas Labonté from Craft Your Content wrote a great blog post on three steps to writing a satisfying conclusion. In a nutshell, to write a great conclusion:

  • Restate the thesis of your article or blog post to back up your main premise.
  • Synthesize (don’t summarize) your main points by breaking them down to explain the why behind them.
  • Open the reader to the possibilities that can extend from your thesis and main points, and broadens their horizons.

You can practice writing conclusions by paraphrasing what you’ve written in your article or blog post. This involves rewriting passages using different words to make the meaning clearer to your reader. It can involve providing more details to clarify the original meaning of the content. The paraphrased content should still contain the original thoughts and ideas, and make any “hidden” or “suppressed” meanings more explicit. 


Do you need help with writing a conclusion to your article or blog post? Let me know – contact@davidgargaro.com.

David

How to write with greater clarity

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I didn’t have time to write today, as I got backed up with some projects that all arrived at the same time, along with a meeting with a client to discuss a new project.

However, I wanted to share a great article called “20 questions toward achieving civic clarity in your writing” by Roy Peter Clark. I picked out four key questions that I ask when trying to make my writing clearer to the reader.

  • Have I used shorter words, sentences and paragraphs at the points of greatest complexity?
  • Where is the jargon, the technical language that came with the experts? What jargon terms can be avoided?
  • Can I say with certainty that I have found my focus — the one key piece of knowledge I want to impart?
  • Is my story so clear that a reader could pass along the most important information to another person?

These questions tie nicely into a blog post I wrote on writing clear copy, which lays out ten key ways to do so:

  1. Put the reader first.
  2. Organize your selling points.
  3. Break content into shorter sections.
  4. Use short sentences.
  5. Use simple words.
  6. Be concise.
  7. Be specific.
  8. Get to the point.
  9. Write in a friendly, conversational style.
  10. Avoid sexist language.

David

An incomplete list of writing tips for freelance content writers and copywriters

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There are bookshelves and websites filled with strategies on how to write better, faster, clearer, more compelling copy. I came across a few writing tips I wanted to share here because they are quick and easy to digest.

Writing tips that seem wrong but work

There are many “hard” rules for writing grammatically correct content. There are other rules for writing great ad copy, or great articles, or great blog posts. These writing tips might seem wrong, but can work when used properly. Try them out.

  • Begin sentences with a conjunction (but, or, and)
  • End your sentence with a preposition (of, with, for)
  • Use sentence fragments
  • Write one-sentence paragraphs
  • Use graphic techniques (sparingly) to emphasize words – bold, underline, capitals, italics, colours, arrows
  • Use bullets in the middle of your copy

The writer’s checklist

When you’ve finished writing your first draft, ask yourself:

  • Does the copy fulfill the promise of the headline?
  • Is the copy interesting?
  • Is it easy to read?
  • It it believable?
  • Is it persuasive?
  • Is it specific?
  • Is it concise?
  • Is it relevant to the reader?
  • Does the copy flow smoothly?
  • Does it contain a call to action?

40 one-sentence writing tips

This list of writing tips comes from Josh Spector. It’s a collection of lessons he has learned over the years that can help you get the most out of the next thing you write.

Writing lessons for the beginning writer

We’ve all been beginning writers – even Stephen King and Neil Gaiman, who make everything sound great. When we look back on our writing careers, there’s a lot we wished we knew when we started. This article on eight writing lessons explains what Naomi Pham from Craft Your Content wishes she knew as a beginner blog writer – it’s good stuff. These tips can help you to write more productively, overcome self-doubt, and love your writing.

Writing better email copy

I’ve written a million emails in my life, and I do a lot of email prospecting. Here’s a good list of six email copy characteristics that will help you write your next email.


Have any writing tips? Need help with your writing? Let me know – contact@davidgargaro.com

David

Essential copywriting tips for freelance writers

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Volumes of books, articles, websites, etc. have been written on the art and science of copywriting. There are many experienced copywriting experts who teach expensive, worthwhile courses on the subject. I don’t pretend to be one of them. However, I’ve learned a few key copywriting strategies along the way.

These seven tips can help almost anyone improve their copywriting effectiveness. You can apply these tips to your email and article writing as well.

  1. Understand the value of headlines. Your headline must grab the reader’s attention. A well-written headline makes your content more appealing and special.
  2. Do not (always) try to be clever. Your content should focus on clarity over cleverness – i.e., being bigger than you are, joking around, using writing tricks. Be clear first.
  3. Develop a compelling big idea. Describe your key benefit compressed into a statement. Convey something that matters in a short sentence. It’s more than a tagline – it states your central idea.
  4. Research to find big ideas. Writers often overlook the importance of research. Dig to find great ideas and trends, and repeat. This includes interesting facts, snippets, phrasing, stories, case studies, customer problems and solutions, etc. Research is about getting to know your target market, and what is important to them.
  5. Pull your audience to you – the people who are hungry for your topic. Figure out what that audience is hungry for, or missing, and then give it to them.
  6. Set a goal. You need a call to action, which will take your reader to what you want them to do. The call to action should be a direct statement of what you want them to do next – call, click, email, etc. Your call to action should be in every piece of content you provide.
  7. Don’t be boring! Boring content does not work, especially today. Make your content interesting and compelling to read. Inject your personality into your writing. Use design, images, layout, etc. to make your content stand out. Tell good stories.

What tips do you have to offer in making copywriting better? Do you need help with your copywriting? Let me know – contact@davidgargaro.com.

David Gargaro