I use LinkedIn a lot – to write blog posts, find leads, network with people in my industry, research potential clients and more. It’s a great tool for helping me to grow my business and attract potential clients.
There are numerous experts who write a lot about getting noticed on LinkedIn and building your brand. Here’s what I’ve learned about how to make the most of this resource.
Show up consistently where your prospective clients hang out – in groups, for example. Be consistently visible – write regularly. Be consistent in your message – stick to what works for you.
Set aside time regularly to market on LinkedIn, research leads, contact prospects, etc. Spend the time to make the network valuable for you, and to add value to your network. Schedule your time weekly, and use that time to add value – help people with leads and introductions. Connect others where you can.
Share your unique perspectives and views. Add commentary on other people’s content. Write interesting articles on what you know. Add your point of view to your articles. Send personal messages to your contacts, and get involved in conversations.
Tools are as effective as you use them, and LinkedIn is no different. It won’t be as effective if you just set up a profile and let it sit there. Make the most of the tools at hand, and get yourself out there.
How do you use LinkedIn to your advantage? Need help with writing great messages? Let me know – firstname.lastname@example.org.