Since I write magazine articles and blog posts, I occasionally have to do interviews with business owners and experts. I’m an introvert, so I’m happy to get away with email interviews. But, sometimes it’s better to do a phone or Zoom interview, or there’s no choice but to actually talk to the person.
There are a lot of great books, websites, blogs, etc. with information on conducting interviews. Here are some strategies I’ve followed for conducting a successful interview.
- When reaching out, state your name, referral contact, and the reason for the interview.
- Explain that you won’t take too much of their time.
- Flatter the interviewee with sincere praise.
- Explain the importance of doing the interview.
- Leverage your time with whatever authority you have.
- Let the interviewee select the best date and time – give them some options that would work for you as well.
- Arrange the interview with a lot of lead time.
- Be prepared! Do your homework to set questions.
- Be on time.
- Write down key facts – record the interview at the same time so you can go over it later.
- Establish rapport with the interviewee.
- Ask questions about them, put them at ease.
- Show interest in their answers.
- Record the names of the subjects, and make sure to get correct spelling and facts.
- Show appreciation for their time – thank them and send them a copy of the article or blog post when done.
Additional tips: Eight ways to get more out of interviews
I hope that helps you get more out of doing interviews. If you need help with your writing, let me know – firstname.lastname@example.org.