I work on different writing and editing projects, and I pick up information that I can apply to my professional and personal life. I recently learned about building your business by becoming your client’s personal choice. If they think of you as the person who solves their problems, whether or not those problems are directly related to what product or service you provide, they will think of you first when they need something. The added benefit is that they will think of you first when someone else with that same need asks them to recommend a product or service provider.
Of course, becoming that client’s personal choice is not simple. It involves being truly involved in helping that client succeed, and selflessly (and repeatedly) providing solutions to their issues. It is time-consuming, and you should choose the right clients to be their personal choice in the long run. Offer help without trying to sell your product or service. Be genuine in helping the client, and they will remember you down the road.
This advice relates to something else I read about building your social credo. Become the resource in your particular field for others, and they will be drawn to you as an expert in your field. Social networking is a great way to build your social credo. By working on your online presence through blogging, tweeting, networking, etc., you will add to your social credo. You can build your value by enriching others with your knowledge and experience.
Giving to others and helping others to succeed will contribute to your own success. I always try to recommend people I know if I cannot help a potential client myself, or if someone asks me for help. I am a resource to clients and colleagues, and they are a resource to me.